Digital service quality and the public value of the digital platform of a public university in Lima, Peru, 2024
DOI:
https://doi.org/10.56926/unaaaciencia.v4i2.132Keywords:
Digital service quality, public value, digital platform, universityAbstract
The main objective of this research was to determine how the quality of digital service relates to the public value of the digital platform of a public university in Lima, Peru, 2024. The research methodology was quantitative, applied, correlational, non-experimental, and cross-sectional. The sample consisted of 381 students, the data collection technique was a survey, and the instrument was a Likert-scale questionnaire that was distributed virtually. At a descriptive level, the results indicated that the general perception of the quality of digital service and the Public Value of the platform was mostly at a Moderate level with 59.84% and 52.76% respectively, which suggested that, although the platform functioned adequately, there was significant room for optimization. At an inferential level, a Spearman's Rho correlation coefficient of 0.623 and a p-value of 0.000 were determined. Therefore, it was concluded that online service quality and public value are positively related, with moderate intensity and significance, implying that digitalization is a strategic element in modern public management.
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