Strategic planning as a multidimensional approach to tourism diagnosis

Abstract

The research aimed to conduct a multidimensional analysis based on the situational diagnosis of Baños de Agua Santa as a case study. The materials and methods used are descriptive in nature with a qualitative approach. That is, data collection and processing were carried out through bibliographic literature, adopting the methodology proposed by Iván Mendoza Montesdeoca in relation to the reality of the study object. The results obtained are based on the construction of an efficient and competitive destination. In this regard, the findings suggest that the territory has adequate infrastructure and internal control mechanisms that enable the effective development of tourism activities. These approaches include: the developmental approach, characterized by its traditional nature and the adoption of processes from other territories; the economic approach, which prioritizes an export-oriented ideology; the physical approach, focused on identifying suitable activities for the territory as an attraction, product, or tourist destination; and the community-based approach, which highlights the cultural and social development of local communities.