Challenges and strategies for smart tourism management in the city of Calceta through the design of a virtual tourist guide
DOI:
https://doi.org/10.56926/unaaaciencia.v4i1.96Keywords:
tourism development, strategies, smart managementAbstract
This research aims to promote the development and smart management of tourism in the city of Calceta through the adoption of technological tools for strategic data analysis. The research was exploratory, non-experimental, and qualitatively and quantitatively focused. It consisted of three stages: starting with a situational assessment, narrowing the study area, examining tourism management limitations, and identifying institutional and political issues. In the second stage, the tourism offering was identified using a tourism resource inventory and a registry of tourist establishments. In the third stage, strategies for smart tourism management were defined, applying the 5w2h matrix. The study presents the following relevant results: Tourism activity presents problems that limit its development capacity; the level of tourism management is affected by a lack of technical preparation, low budget allocation, and outdated baseline information. A total of five tourist resources and attractions were identified, highlighting the El Perezoso Agrotourism Farm and the Sixto Durán Ballén Dam. A total of 37 tourist establishments were recognized (10) accommodation, (17) catering and beverages and (10) leisure and recreation; 29 cultural heritage sites were found.
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Copyright (c) 2025 Yadira Beatriz Párraga-Basurto, Ángel Guillermo Félix-Mendoza, Luis Alberto Zambrano-Ureta, José Luis Zambrano-Alcívar

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